How to Shop for a Wedding Dress on a Trunk Show?

Dos and Don’ts in Trunk Show Dress

A trunk show is an event in which vendors present merchandise directly to store personnel or customers at a retail location or another venue such as a hotel room. In many cases it allows store personnel to preview and/or purchase merchandise before it is made available to the public. If the merchandise has a designer, the vendor may choose to have the designer present at the event to add to the customers’ experience. Prototypes, samples, remnants and leftover items from runway shows are also sometimes offered at trunk shows. Trunk shows may be open to the general public and advertised in the mass media or may be confined to special customers or those on a mailing list. If you want to know how to shop on these items, here are some quick tips that you have to keep in mind:


Trunk shows usually don’t welcome walk-ins, and they book up quickly. You need to call ahead to get a slot in one of their shows. This will help you get the best one if you have an appointment with them. Just make sure that it is a proper dress for your wedding day. This is a one-time place to shop so get your phone and dial in.


Some designers offer incentives such as 15 percent off or free alterations. The catch? You have to buy on the spot, and it’s almost always a final sale. Make sure that you have already a budget on hand when you get your dress on this kind of place. You need to make sure that you are getting the dress that you already like and pay for it as soon as possible. No more bargains! So shop properly.

DO ASK FOR WHAT YOU WANT                                                                              

The designer is often present, so you can voice your likes and dislikes. If you want to add sleeves or a sash, just ask. They’ll let you know what’s possible, and they may offer to make the changes at no cost. This is very important for trunk shows when you know what you want for a dress.


Trunk shows are for the bride who has done her research and knows she wants a dress from a specific designer. If you haven’t seen what’s out there, you run the risk of buying something non-refundable and then finding something you like better down the road.

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